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Imagine a customer is ready to click “Complete purchase” in your webshop, but gives up because you don’t offer their preferred mobile payment method. It sounds dramatic, but that’s the reality in 2025.
According to Danmarks Nationalbank, 38% of all card payments in physical stores are now made with mobile wallets such as Apple Pay, Google Pay and MobilePay, and the trend is spilling straight over into online shopping. If your webshop doesn’t keep up, it can cost you sales, customer loyalty and money on the bottom line.
From Plastic to Pixels: Customers’ New Payment Habits
Mobile payments are no longer optional. They’re a standard that customers expect. The reason is simple: speed and convenience. The phone is already in their hand, paying takes nothing more than a glance with Face ID or a quick tap, and the checkout feels seamless.
Danes mainly choose payment technology based on what feels “quick and easy”, and that’s where mobile payments score highest of all.
What Does This Mean for Your Webshop?
For one thing, it means mobile wallets are a must-have. Apple Pay, Google Pay and MobilePay are no longer “nice-to-have” features. Customers expect them. If you don’t offer them, you risk losing sales to a competitor who does.
Don’t forget Dankort
International cards like Mastercard and Visa are gaining ground through mobile wallets, but Dankort still holds a strong position and often comes with lower transaction fees. Supporting Dankort online can mean direct savings for you.
Keep an eye on your costs
More international card transactions can mean higher fees. Do you know how your payment solution handles these costs?
When customers add cards to Apple Pay or Google Pay, it’s usually international cards they add. As a result, Dankort is losing market share, and your transaction costs may rise.
If your payment solution can’t handle both international cards and Dankort through mobile wallets, you risk paying more per transaction while also losing customers who want flexibility.
How to Future-Proof Your Payment Strategy
- Offer all the popular mobile wallets: Apple Pay, Google Pay and MobilePay
- Choose a flexible payment partner that can integrate new payment methods quickly
- Monitor your data: keep a close eye on conversion rates and how your fees develop
The Future: Mobile Payments as a Growth Driver
The development may seem complex, but it holds big opportunities. Mobile payments can improve conversion rates, increase customer satisfaction and set your webshop apart from the competition.
The webshops that see mobile payments as a strategic competitive advantage, and not just a technical necessity, will be the ones that win the market share of the future.
Read more articles and guides from pensopay
Want to dive deeper into payment solutions and e-commerce? We encourage you to explore our other articles to ensure your business is prepared for the future of online trade.
Team pensopay
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