Black Week 2025: pensopay's Card Data Reveals New E-Commerce Records

Black Friday and Cyber Week show that Danish consumers have defied economic uncertainties. Reports from the e-commerce industry are clear: We are heading towards a new record, where the appetite for shopping has driven significantly higher activity than last year.

This status is confirmed by our own numbers, which show not only record volumes, but also a clear shift in how Danes choose to pay for their online shopping. As your payment solution partner, we provide the latest update from Black Week 2025 based on transactions through our platform, highlighting the crucial trends defining today's webshop success.

Status: MobilePay and International Cards Dominate

Our transaction data from the first five days of Black Week (November 24 to 28, 2025) paints a clear picture of accelerating internationalisation in payment patterns and a growing preference for mobile solutions.

pensopay's Key Figures From Payment Distribution

We have analysed the card and mobile distribution in your webshop during Black Week and observed the following clear trends:

1. MobilePay grows explosively: MobilePay grew significantly from a normal level of around 67% to between 70% and 76% across the week's trading days. This underlines that when things move fast in e-commerce, consumers choose the fastest path through checkout.

2. Visa is the winner: The Visa card (including Visa/Dankort) accounted for the largest share, with an average level of over 57% of all card payments during the period. The share peaked on Thursday, November 27, at 60% (59.74%).

3. Mastercard gains ground: Mastercard showed the most significant growth, rising from 25% (24.64%) at the start of the week to 28% (28.29%) on Black Friday. This growth testifies to a shift towards purely international card types, which are essential for cross-border online trade.

4. Dankortet loses ground: During the same period, Dankort's share fell from 18% (17.56%) to 14% (14.40%). This reflects the general movement towards more flexible payment methods.

Our conclusion: Your webshop needs to be optimised for international cards and mobile payment methods. This ensures the highest conversion rate, especially during the most hectic sales periods.

pensopay: The Security That Handles the Records

Although our focus is on sharp data, the foundation for a record-breaking Black Week is always stability and security. At pensopay, we guarantee the necessary infrastructure.

We are certified according to the highest standard, PCI DSS Level 1 (Payment Card Industry Data Security Standard). The purpose of PCI certification is to protect cardholders' data. This certification ensures that your webshop can handle large transaction volumes without outages, keeping your customers' payment information safe.

Learn more about our integration options with the most popular webshop systems.

View our prices and packages that best suit your webshop.

Preparation Is Half the Battle: Plan Major Events in Collaboration With Your Payment Provider

Our data shows that Black Friday has become a critical event, but we are also seeing growth in other major sales days. If your webshop plans to run larger campaigns, events, or market launches, it is essential to have your payment solution ready well in advance.

We always encourage our merchants to reach out to us when planning major campaigns. By involving us early, we at pensopay can ensure that:

A. Capacity is in place: We adjust capacity and monitoring for expected peak loads so you avoid downtime on the big day.

B. The right solutions are implemented: We ensure you have the optimal combination of card types, MobilePay, and other flexible payment options matching your market and goals.

C. Integration is flawless: We help you test and implement integrations with your webshop systems so the transition happens seamlessly.

Mikkel From Klædeskabet Shares His Black Friday Experience

We spoke with Mikkel Dam Jespersen from the successful Danish webshop, Klædeskabet.dk, which sells popular clothing brands including Marta Du Chateau. Here is his reaction to this year's Black Friday:

You can watch much more from Klædeskabet.dk when we visited them at their headquarters.

You can also read about Klædeskabet.dk's story and how they achieved great success with their webshop selling women's clothing.

Mads Emil Thomsen From Pitaya Is Once Again Surprised by the Black Friday Pace

Status Summarized:

Black Week 2025 has demonstrated the strength of online commerce and confirmed that international cards and mobile payments are the future. At pensopay, we are proud to have delivered a stable and secure platform to handle this massive volume. We are ready to support your continued success in the dynamic world of e-commerce.

Find the right payment solution for your webshop.

Read more articles and guides from pensopay

Want to dive deeper into payment solutions and e-commerce? We encourage you to explore our other articles to ensure your business is prepared for the future of online trade.

Team pensopay