Interview: Klædeskabet.
Midtjylland-born entrepreneur Mikkel Dam Jespersen has built a thriving online clothing store for women: Klædeskabet.dk. Learn more about his growth strategy—and why pensopay was the obvious choice for handling payments.
Maybe you subscribe to Klædeskabet.dks newsletter, have seen their try-ons, or even bought some of their beautiful pieces — and can already recognize Katrine and Mikkel. They’re the faces behind the brand and the ones running the business day to day. Together with their team — including customer service and warehouse staff — they share a clear ambition for the future of Klædeskabet.dk.
Klædeskabet.dk was founded in 2018, shortly after Mikkel completed his HHX studies. In the early days, he wore most of the hats himself, but over time he has built a strong team that now runs the business alongside him.
From Recent Graduate to E-commerce Entrepreneur
Klædeskabet.dk is an online fashion store mainly targeting women. After finishing his HHX (Higher Commercial Examination Programme) in 2018, Mikkel shared his dream of launching a webshop with his uncle at a family gathering. The following Monday, the idea started becoming reality.
Today, Mikkel is 25 and runs Klædeskabet.dk together with SoMe Manager Katrine Andersen and the rest of their team. While Mikkel focuses on paid advertising and the technical side of the webshop, Katrine manages live shopping, all social media channels—and even takes care of buying the products for the store.
Why an Online Store Beats a Brick-and-Mortar Shop
What excites Mikkel most about running an online store is the potential reach. Unlike a physical shop, the digital storefront isn’t limited by geography—you can reach customers all across Denmark. And the long-term goal? Going international.
“At the end of the day, we’re just a group of merchants from Herning who enjoy buying a product for one krone and selling it for two,” Mikkel Dam Jespersen, Klædeskabet.dk.
Customer Experience Comes First
Customer experience is at the heart of Klædeskabet.dk. Mikkel and Katrine want every shopper to feel like they’ve received the same personal service they’d get from their local boutique.
They do this by staying ahead of fashion trends, being quick to offer the latest styles, and continuously inspiring their customers. Trustpilot reviews matter greatly to the team, which is why they strive to ship orders immediately after they come in.
One unforgettable experience still sticks with Mikkel: “A few years ago, we had a crazy moment during a birthday sale. We’d stocked up on discounted jeans and ran a campaign selling them for just 79 DKK. The response was wild—we were packing orders nonstop for two weeks, late into the night. It was exhausting, but such a rush,” Mikkel Dam Jespersen, Klædeskabet.dk.
Not Cut Out for a 9-to-5
"I never felt like the typical 9-to-5 job was for me. Back in school, my teacher once asked what I wanted to be when I grew up. I said ‘entrepreneur,’ and she told me that’s not really something you can just become. That only made me more determined. I started reading every book I could get my hands on about entrepreneurship," Mikkel Dam Jespersen, Klædeskabet.dk.
For Mikkel, the motivation has always been the responsibility and passion that come with running your own business.
In the early days, he did everything himself—from customer service to packing orders at night. His dream back then? Simply to have one extra person to help. Fast forward to today, Klædeskabet.dk has a full team and a workplace culture they’re proud of.
Growth and Future Goals at Klædeskabet.dk
“Since the beginning, we’ve had to relocate our office and warehouse four times to keep up with growth—both in B2B and B2C. For us, it's important to keep stock on hand, which means space is essential," Mikkel Dam Jespersen, Klædeskabet.dk.
Things are going well at Klædeskabet.dk, and the team is now setting their sights on international expansion.
Advice for Aspiring Entrepreneurs
“If you’re thinking about starting an e-commerce business—just go for it. Overthinking every single detail can hold you back. At Klædeskabet.dk, we’ve basically been laying down the tracks while the train is running—and we’ve learned a lot from that. The challenges we face only make us better and stronger," Mikkel Dam Jespersen, Klædeskabet.dk.
Why Klædeskabet.dk Chose pensopay
When searching for a payment gateway, Mikkel turned to his network of fellow e-commerce business owners. Their advice was unanimous: If you want something reliable and professional, go with pensopay.
For Klædeskabet.dk, trust and dependability are crucial—they need to know their webshop runs smoothly at all times.
Thank you, Mikkel, for a great and inspiring conversation. It was a pleasure meeting you and the team behind Klædeskabet.dk. We’re proud to have you as a partner—and we can’t wait to see what’s next.
Best of luck with everything ahead. We’ll be cheering you on.
Team pensopay
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