Interview: Klædeskabet.
Are you curious about what goes on behind the scenes of a growing fashion business? At Klædeskabet.dk, Mikkel Dam Jespersen and Katrine Andersen have built a successful webshop through hard work and big ambitions. Read on for a glimpse into their inspiring journey.
Maybe you subscribe to Klædeskabet’s newsletter, have seen their tryouts, or purchased some of their stylish clothing and already recognize Katrine and Mikkel. They are the two who run the business on a daily basis. Along with the rest of the team, including customer service and warehouse staff, they share common goals for Klædeskabet.dk’s future.
Klædeskabet.dk was founded in 2018, shortly after Mikkel finished his HHX education. In the beginning, Mikkel wore most of the hats, but over the years, he has built a strong team with whom he now runs the business.
From Student to Webshop Owner
Klædeskabet.dk is an online store that primarily sells women’s clothing and fashion. Mikkel completed his HHX in 2018. At a family gathering, he chatted with his uncle about his dream of starting a webshop. By the following Monday, the plans were in motion.
Today, Mikkel is 25 years old and runs Klædeskabet.dk in collaboration with SoMe Manager Katrine Andersen and the rest of the team. Mikkel focuses on paid advertising and the technical aspects of the webshop, while Katrine is responsible for live shopping, all social media platforms, and product sourcing for the shop.
The Benefits of Running a Webshop vs. a Traditional Store
Mikkel explains that the most exciting part of running a webshop, compared to a traditional brick-and-mortar store, is the broader reach. Your storefront isn’t limited to a single location- you can reach customers across all of Denmark. Mikkel doesn’t hide the fact that he also dreams of expanding internationally.
"We’re basically just a group of merchants from Herning who find it exciting to buy a product for one and sell it for two," Mikkel Dam Jespersen, Klædeskabet.dk.
The Customer Experience Means Everything
At Klædeskabet.dk, the core value is delivering excellent customer service and ensuring that each customer feels like they’ve had a personal shopping experience with Katrine and Mikkel, just as if they were visiting a local boutique.
They achieve this by inspiring customers, being first with the latest styles, and staying ahead of the newest trends in the fast-paced fashion industry. Additionally, Trustpilot is key to their success, which is why Klædeskabet.dk strives to pack and ship orders as quickly as possible after a purchase is made.
Mikkel shares a memorable experience that fueled his passion: “A few years ago, we had a crazy moment at Klædeskabet.dk. We ran a birthday sale and brought in some affordable jeans for the campaign. I made an ad for a pair of jeans priced at 79 DKK, and we were flooded with orders. We ended up packing for 14 days straight, often late into the night. It was an amazing experience,” Mikkel Dam Jespersen, Klædeskabet.dk.
Never Fit the 9-to-5 Mold
"I never really felt like I fit into a 9-to-5 job. When I was in elementary school, my teacher asked what I wanted to be when I grew up, and I answered, ‘entrepreneur.’ She told me that you can’t just become that. It only fueled my determination, making me read even more books and research what it takes to become an entrepreneur," Mikkel Dam Jespersen, Klædeskabet.dk.
For Mikkel, the driving force has been his passion for the business and the responsibility of making things succeed.
In the early days, Mikkel wore all the hats. He packed orders late into the night, answered the phone, and handled everything himself. His dream was to have just one more person to help him. Today, there’s a full team behind Klædeskabet, where they’ve built a great workplace with happy employees.
Klædeskabet.dk's Growth and Future Aspirations
"Since we started, we've moved offices and warehouses four times, which reflects our growth in both the B2B and B2C markets. It's crucial for us to have inventory on hand, so having plenty of space is key," Mikkel Dam Jespersen, Klædeskabet.dk.
Today, things are going well at Klædeskabet.dk. Sales are strong, and Mikkel shares that he and the team are working on expanding into new markets
Valuable Advice for Aspiring Entrepreneurs
"A piece of advice for others looking to start their own e-commerce journey is to just go for it. Sometimes, I think it’s too risky to spend too much time overthinking every detail and every move. At Klædeskabet.dk, we've been laying the tracks while the train is running, and we’re learning from that as well. You could also say that the experience we've built up over time and the challenges we face only make us stronger," Mikkel Dam Jespersen, Klædeskabet.dk.
When searching for a payment gateway, Mikkel consulted his network of fellow e-commerce business owners. They all said the same thing: if you want something reliable and serious, choose pensopay.
For Klædeskabet.dk, it's crucial to trust their supplier and know that the shop will always run smoothly without issues.
Thank you for a great and inspiring conversation, Mikkel. It was a pleasure meeting you and the rest of the team behind Klædeskabet.dk. We are proud to call you our partner.
Best of luck with everything in the future- we look forward to following your journey.
Team pensopay
Read more entrepreneurial advice from several of our customers.
