Zoles: Custom Insoles That Enhance Your Quality of Life

Post by Nanna (Eng)

Interview: Zoles.

Did you know that the right footwear can improve your quality of life?
Cecilie Lisberg, a former athlete, has experienced the significance of custom insoles. Together with her father, Per, she founded Zoles to revolutionize the role of insoles. Read on to discover how their innovative approach can change your everyday life!

Cecilie Lisberg and her father, Per Lisberg, both share a great passion for sports and 3D technology. This passion led to the founding of their company, Zoles. Zoles produces custom 3D-printed insoles and has made it easier for consumers to seek knowledge and guidance in finding the perfect insole. Cecilie and her team participated in this year's season of the entrepreneurship program Løvens Hule (Lion's Den), season 9, episode 7. They are currently featured in the follow-up program Løvens Hule – velkommen til virkeligheden.

Footwear and Quality of Life: How Insoles Make a Difference

As a former athlete, having the right insole was crucial for Cecilie, as she has flat feet and could quickly experience pain and even injuries. She understands the importance of having the right foot position, both when playing sports and in daily life.

Many pains in the knees, hips, lower back, and spine often stem from incorrect foot positioning. Pain and injuries can lead to inactivity. Being physically active is vital for maintaining a good mood, as it involves social interaction, provides renewed energy, strengthens health, and reduces stress and anxiety. According to Sundhed.dk, physical activity extends life, reduces the risk of cardiovascular diseases and type-2 diabetes, and positively influences your metabolism and hormone systems.

So, if you're dealing with minor aches or injuries that prevent you from being as active as you'd like, it could be that your feet are the real problem and the cause of these issues.

Zoles: Your Digital Podiatrist at Hand

Zoles aims to address this issue. Zoles' chatbot assesses your needs and any potential injuries that should be considered, similar to the staff you would meet in a physical store. Next, using the camera on your mobile or tablet, you can scan your feet, allowing Zoles’ 3D model to identify 38 points on your foot that map your foot position.

With Zoles' unique knowledge and technology, you'll receive a custom insole for both everyday use and sports.

From Dream to Reality: Zoles' Journey in Løvens Hule

“I have faithfully watched Løvens Hule (Lion's Den) every year, and I’ve seen each episode at least once. So, it was quite nerve-wracking when we received a call asking if we wanted to participate,” Cecilie Lisberg, Zoles.

Cecilie and Zoles were fortunate to secure two skilled investors: Tahir Siddique and Thomas Visti. Cecilie shares that they had actually targeted these two gentlemen even before the program.

“For us, it has been a tremendous gift. We are very fortunate that these two have joined us on this journey. From a business perspective, it has meant that we could complete and launch our scanning application ‘ZOLA’ for phones, which we had started working on beforehand. We did this in February—almost on the same day the program aired on TV. Additionally, they have served as invaluable sparring partners whenever we needed them.”

- Cecilie Lisberg, Zoles.

See more of Zoles' participation in Løvens Hule here

Entrepreneur's Advice: Time Management and Dedication

“An experience that I believe many entrepreneurs can relate to is being overly optimistic about time. You often think you can get a business up and running within a few months or years. It’s essential to have a good buffer in your time planning, as it often takes longer than expected to build, in our case, a software or technology company.”

- Cecilie Lisberg, Zoles.

“Moreover, it truly requires willpower and dedication. You must be prepared to work hard and realize that things often take three times longer than planned. If you still find it reasonable and financially viable, then just go for it,” Cecilie Lisberg, Zoles.

Choosing pensopay: Effective Support for New E-Commerce

“After encountering several unresolved issues with our previous payment solution, we decided to seek new paths. With recommendations from our network about your strong customer support, we chose you,” Cecilie Lisberg, Zoles.

“We are new to the e-commerce field, as we have previously only had physical stores, clinics, and invoicing for retailers. Therefore, it is important for us to communicate easily and have easy access to support and service. You meet all of these needs! We have many questions and often require extra help, which is natural for a new e-commerce business. You have truly lived up to our needs. It is great to say that we have found a partner who has made the transition to e-commerce much easier for us.”

- Cecilie Lisberg, Zoles.

Thank you for your time and kind words, Cecilie. We are proud to call you and Zoles our partner.

Best of luck with everything moving forward; we look forward to following your journey.

Team pensopay

Follow along here to see how Zoles has progressed since they participated in Løvens Hule.

Read about more great entrepreneurial advice from our other customers.