Interview: Polax.
Two young entrepreneurs, Oliver and Victor, have launched Polax — an online store specializing in at-home ice baths. With a shared passion for cold water therapy and a mission to promote a healthier lifestyle, Polax has gained rapid momentum.
The duo behind Polax — Oliver Pausgaard and Victor Enemark — believe in the power of recovery and wellness. Their ice baths help speed up muscle recovery, reduce stress, improve circulation, strengthen the immune system, and enhance sleep quality. We spoke with Oliver to learn more about the Polax journey and the vision driving their business.
From Dream to Reality: The Founders Behind Polax
Oliver and Victor met while studying Marketing Management. They both had a strong desire to build something together but weren’t quite sure what it would be. During breaks between classes, they’d brainstorm ideas — until one day, Victor brought up the concept of selling ice baths.
Inspired by how popular ice baths had become abroad and noticing the rise of winter swimming in Denmark, Victor pitched the idea. Oliver was immediately on board.
"We’ve both done winter swimming and felt the benefits firsthand — it’s incredibly addictive," Oliver Pausgaard, Polax.
The idea started taking shape in 2022. They began researching, ordering prototypes from various suppliers, and testing quality — including stitching and insulation — to ensure the product met their standards. By February 2023, they were ready to launch under the name "Polax".
Their ice baths offer a practical alternative to the ocean. “They’re for people who can’t get to the sea multiple times a week, but still want the benefits of cold water immersion," Oliver Pausgaard, Polax.
He emphasizes that Polax is about more than ice baths — it’s about redefining wellness.
Health Meets Flexibility: How Polax Makes Cold Therapy Accessible
Multiple studies show that cold-water immersion can help reduce stress and anxiety and improve blood circulation.
"You submerge your body in water ideally at or below 15°C — for a total of 11 minutes a week, spread across several sessions," Oliver Pausgaard, Polax. Polax currently offers three models: Isbad Original, Isbad Deluxe og Isbad Pro.
What sets Polax apart is not just quality, but portability. "You can take it to the summer house, on holiday, or even to your parents’ place. Each bath comes with a convenient carry bag, making it super easy to transport," Oliver Pausgaard, Polax.
Polax’s Vision: Expanding Wellness Through Therapy-Based Products
Cold immersion is a form of cold therapy — and with that as their starting point, Polax plans to expand into a full therapy brand in the future.
They’re already working on ideas for heat-based therapy and other wellness tools. While the details are still under wraps, it’s clear they have big plans ahead.
Behind Every Founder Is a Strong Support System
Oliver highlights how crucial it is to have the right people around you when launching a business. “You need passion — and people who believe in what you’re doing,” he says.
"On the tough days when sales dip, that passion and support from your network are what keep you moving forward," Oliver Pausgaard, Polax.
Why Polax Chose pensopay as Their Payment Solution
“We were recommended pensopay by several other webshop owners. Having Danish customer support and being able to get quick responses was a big plus. It was also key for us to offer MobilePay — that’s essential if you want to increase your webshop’s conversion rate. That’s why we chose pensopay,” Oliver Pausgaard, Polax.
The team at Polax is happy with the switch. Everything runs smoothly, and they haven’t had a single issue. “It just works,” Oliver Pausgaard, Polax.
We’re proud to have Oliver and Victor — and Polax — as part of the pensopay community.
Thanks for the great conversation and for sharing your inspiring story. We wish you all the best going forward!
Team pensopay
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