Interview: LAKOR.
Lakor blends Danish coastal culture with urban street style, offering unique collections rooted in sustainability. With "Slack Friday," they shift the focus from consumption to conscious choices.
Lakor is a Danish clothing brand inspired by the contrast between peaceful coastal living and the energy of city life. Their mission is to merge these two worlds — bringing the relaxed spirit of the coast into the fast-paced urban landscape.
Built on a foundation of creativity and sustainability, Lakor stands out from the crowd. Their designs reflect a lifestyle that values simplicity, connection to nature, and timeless quality — a counterbalance to the hustle of modern life. This isn’t just about clothing; it’s about creating something that speaks to people who appreciate both the quiet of the shore and the edge of the street.
Introducing "Slack Friday" – Lakor’s Climate-Conscious Answer to Black Friday
At Lakor, traditional Black Friday doesn’t align with their values. While many brands go all-in on aggressive discounts and flash sales, Lakor is taking a different path. Enter "Slack Friday."
Slack Friday is Lakor's antidote to the chaos — a calm, conscious alternative to a day of frantic consumption.
In Lakor's Aarhus and Copenhagen stores, customers are encouraged to take a breather and enjoy the moment. For those shopping online, each order placed on Slack Friday comes with a bag of “Captain’s Coffee” and a virtual high-five for supporting mindful consumption.
Extending the Life of Clothing — Lakor’s Sustainable Commitment
Slack Friday is just one piece of Lakor’s broader sustainability mission. Their circular model includes a unique take-back program and upcycling initiatives.
Every Lakor product comes with a deposit label that reflects its return value. Customers can send back their used items in exchange for a discount code toward their next purchase. Returned items are then either creatively repurposed or repaired for resale.
This initiative is a tangible step toward a fashion system that prioritizes longevity and responsibility.
From Worn to Reborn: Lakor’s Creative Take on Clothing Recycling
Lakor’s deposit program is available both online and in-store. When customers send back their pre-loved Lakor items, the brand ensures they’re handled sustainably — either through recycling materials or repairing garments to give them new life. "Our goal is to extend the life of every piece. We want to be part of the global slow fashion movement, where quality and responsibility matter more than fast, cheap production," Jesper Unna, Lakor.
Their approach is part of a growing shift across the fashion industry — one where more and more brands and consumers are embracing durability, ethics, and environmental impact over fleeting trends.
Lakor’s Take on Slow Fashion: A Tribute to Craftsmanship and Conscious Choices
With initiatives like Slack Friday and their take-back program, Lakor proves they’re more than just a clothing brand — they’re actively rethinking how we approach fashion and consumption. Their aim is to cultivate a mindset where clothing holds value and meaning, not just utility. Each piece is designed to last — both in terms of wear and emotional connection.
Thank you for your time, Jesper. We’re proud to call you and Lakor one of our partners — and we can’t wait to follow your journey moving forward.
Team pensopay.
Curious how other brands prepare for Black Friday? Check out what our customers at Blossom Copenhagen, Munk Store, and Astrid Frank are doing.
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