Interview: Astrid Frank.
Black Friday Is Coming — Are You Ready?
Black Week may already be in full swing, but all eyes are on the main event: Black Friday. It’s a day both the Astrid Frank team and their customers look forward to, and it’s become a much-anticipated tradition.
“When we talk to our customers — and among ourselves — there’s no doubt people wait for this week. I do most of my own Christmas shopping now because the deals are so good. It’s hard not to get swept up in it all. Last year was a huge success for us, especially in the first few days,” Moses Lametsch, Astrid Frank.
For the fashion industry, Black Friday is a major milestone. And at Astrid Frank, they’re ready to seize the opportunity — whether customers are shopping for holiday gifts or looking to refresh their own wardrobe.
No Campaigns, Just Great Deals: Black Friday at Astrid Frank
While Astrid Frank doesn’t launch specific campaigns around Black Friday, there’s no shortage of exciting offers. Their pricing philosophy is simple: keep prices competitive year-round — and it works.
This strategy allows them to maintain product quality while ensuring great value for their customers — a balance that’s key to delivering a memorable shopping experience.
Strategic Partnership: Astrid Frank Teams Up with Ønskeskyen
A new and exciting initiative this year is Astrid Frank's collaboration with Ønskeskyen — a widely-used wish list platform that sees massive traffic spikes during Q4.
“Ønskeskyen is so widely adopted that it’s become a must-have for us during the holiday season. It allows us to show up on customers’ wish lists well in advance of Christmas, and we’re really excited to see where it takes us,” Moses Lametsch, Astrid Frank.
This smart partnership helps Astrid Frank connect with even more customers and increase visibility at a key time of year.
Webshop Ready for Black Week: Visual Refresh & New Deals
While Astrid Frank doesn’t drop new products specifically for Black Friday, their webshop is fully prepped for the influx of traffic expected during Black Week.
“The entire site will shift to a Black Friday theme, with the classic black and yellow visuals. Offers will be clearly marked, the homepage will be updated with fresh content, and we’ll keep customers informed about shipping options throughout the weekend,” Moses Lametsch, Astrid Frank.
This visual refresh ensures an engaging and intuitive shopping experience — and makes it easy for visitors to find exactly what they’re looking for.
Team Effort: Behind the Scenes of Black Friday Prep
At Astrid Frank, the team is ready for a busy Black Friday. They’ve made sure operations are smooth, with extra staff on hand and backup from across the company.
With a well-prepared team and a solid strategy, Astrid Frank is more than ready to take on the Black Friday rush.
A big thank you to Moses for sharing a glimpse of your world! We’re proud to call Astrid Frank one of our partners — and we wish you all the best for Black Friday and beyond.
Team pensopay
Curious how other brands prepare for Black Friday? Check out what our customers at Blossom Copenhagen, Lakor, and Munk Store are doing.
Read about more great entrepreneurial advice from our customers.
