Interview: MamaMilla.
From a simple idea in 2014 to a successful family-run company, Kamilla Vinding and Bruno Poulsen have taken the baby world by storm. MamaMilla blends passion with quality. Learn how their partnership with pensopay works.
Content
- MamaMilla Was Created Amidst the Chaos of Early Parenthood
- Kamilla's Maternity Project Became the Start of a Successful Business
- Excellent Customer Service an Quality Go Hand in Hand
- Wide Range at MamaMilla Featuring Both Private Label and Popular Brands
- An Entrepreneurial Dream of Balancing Work, Growth, and Joy in Life
- How Do You Feel pensopay Works for You?
It was the baby nest – a small, portable baby bed – that kicked off MamaMilla's journey. Since then, the family has grown to include three children and a team of skilled employees. In fact, MamaMilla is often affectionately referred to as the family’s fourth and perhaps most expensive child – at least for now.
We had the pleasure of visiting Kamilla Vinding and Bruno Poulsen in their showroom, where we talked about life as entrepreneurs and got to see their lovely selection of baby clothes and toys. Watch our visit to MamaMilla here.
MamaMilla Was Created Amidst the Chaos of Early Parenthood
Kamilla describes herself as the “creative genius” behind MamaMilla. She came up with the idea for the company and is responsible for product development, purchasing, and all marketing. Bruno, on the other hand, handles the technical side and manages the IT operations.
For a couple who had just stepped out of the maternity bubble with their third child, they were surprisingly calm during our visit. This speaks to their impressive composure. After a tour of the showroom and warehouse, Kamilla and Bruno settled into their light green sofa and passionately shared their journey with MamaMilla. Being entrepreneurs while raising children is possible – Kamilla and Bruno certainly make it look effortlessly easy.
Kamilla’s Maternity Project Became the Start of a Successful Business
MamaMilla was born during Kamilla’s first maternity leave. She sewed her own baby nest, which quickly sparked interest among friends and family. More and more people started asking about the product, and soon there were customers eager to buy one.
Bruno, educated at Copenhagen Business School, was initially cautious about fully committing to the project. He knew what it takes to start and run a business. But after seeing Kamilla’s persistence and growing success, he decided to join the company in 2017. Together, they made MamaMilla their livelihood. The website was launched in 2015 – just two months before the couple’s second son was born. “Yes, it was a busy period,” they both laugh, exchanging smiles.
Today, MamaMilla employs four full-time staff as well as several freelance designers and web developers.
Excellent Customer Service and Quality Go Hand in Hand
According to Kamilla and Bruno, it’s all about a combination of great customer service and quality products. It’s hard to separate the two, they say.
Customer service is one of their core values. A good example is their approach to returns: “If we experience repeated complaints about a product, we remove it from the collection. We only send out high-quality products that don’t break,” Kamilla Vinding, MamaMilla.
As parents of three children, they know how frustrating it can be to receive a defective product: "If you’re already under pressure and then get a product that breaks shortly after purchase, you quickly lose trust in the webshop or the product," Kamilla Vinding, MamaMilla.
“The products have to be something we would use ourselves. We use ourselves as a benchmark and ask, ‘Would we take this home and use it? Do we think the quality matches the price? And if it does, then it’s a product we bring in.”
- Bruno Poulsen, MamaMilla
Wide Range at MamaMilla Featuring Both Private Label and Popular Brands
MamaMilla develops its own private label products and also sells items from other well-known brands. "We have our products manufactured in India and have visited the production sites to ensure conditions are good and that GOTS certifications are upheld," Bruno Poulsen, MamaMilla.
This way, MamaMilla can offer a broad selection to their customers – both their own products and popular brands that people already know.
An Entrepreneurial Dream of Balancing Work, Growth, and Joy in Life
“We really like that MamaMilla is as family-oriented as it is now – it’s like our second family. Our dream is not to get much bigger than we are now. Our dream has always been to make a living from it and earn a regular salary, while still enjoying going to work. We love making it grow and coming up with new ideas,” Kamilla Vinding, MamaMilla.
“Entrepreneurship is a lifestyle. It means organizing your whole life around it because you never really have time off. But you also get something back – it’s your own, and you see it grow. Seeing something succeed and making sure both employees and customers are happy is an amazing feeling. It really is a lifestyle.”
- Bruno Poulsen, MamaMilla
How Do You Feel pensopay Works for You?
“We are really happy with pensopay! It just works,” Kamilla Vinding and Bruno Poulsen, MamaMilla.
A huge thank you to Kamilla and Bruno for giving us a glimpse into their wonderful business! We are proud to call you our partners.
Best of luck going forward – we look forward to following your journey.
Team pensopay.
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