Interview: Munk Store.
We’ve been given an exclusive look into how Munk Store is preparing for Black Week. With a team passionate about both fashion and customer service, they’ve made everything ready to surprise their customers, both online and in stores. Read on to learn more about one of Denmark’s most innovative fashion retailers!
Munk Store, a fashion retailer from Jutland with over 20 employees, has achieved great success by combining innovation with carefully selected brands. Owner Lars Munkholm places a strong emphasis on the social aspect, which is reflected in the team’s dynamic, as seen on their social media. Munk Store opened its first store in Holstebro in 2003 and expanded with another store in Thisted in 2008. In 2011, they launched their webshop, operated by the same dedicated team, creating an impressive integration between their physical stores and online presence. This time, we spoke with Mathias Thulstrup, E-commerce Manager, who gave us insight into their inspiring journey.
Munk Store Goes All-In for Black Week!
Mathias also explains that they have intentionally stocked up for Black Week to ensure they have enough volume to meet the high demand. From Monday to Thursday, they offer different daily deals, each active for just 24 hours, which prompts quick customer responses. This strategy proved to be highly effective last year.
"Of course, we’ll also have Black Friday as usual, where a mix of products will be discounted," Mathias Thulstrup, Munk Store.
New Collaborations Boost Black Week
"This year, we’ve partnered with several influencers who will promote Munk Store throughout the week. It’ll be exciting to see the impact of their efforts," Mathias Thulstrup, Munk Store.
The Munk Store Team Is Ready for Black Week!
Munk Store hasn’t called in extra staff, but with a strong team already in place, they have restructured daily tasks. During Black Week, all employees will either be in customer service or the packing area.
"This way, we’re well-prepared if there’s a significant surge in demand," Mathias Thulstrup, Munk Store.
Thank you for your time, Mathias. We are proud to have you and Munk Store as our partners.
Wishing you a fantastic Black Week and Friday!
Team pensopay.
Curious about what others are doing for Black Friday? Check out our other customers' plans: Blossom Copenhagen, Lakor and Astrid Frank.
