Interview: Polax. 
To young entrepreneurs, Oliver and Victor, have launched Polax – a new webshop offering ice baths. With a passion for cold water therapy and a commitment to promoting a healthy lifestyle, Polax has quickly gained traction. Read on to discover how they turned their idea into a thriving business.
The entrepreneurs behind Polax are Oliver Pausgaard and Victor Enemark. Polax offers ice baths that help you recover faster and reduce stress. They improve blood circulation, boost your immune system, enhance sleep quality, and much more. We spoke with Oliver Pausgaard from Polax to hear about the journey the two young men have embarked on with their venture.
From Dream to Reality: The Two Young Entrepreneurs Behind Polax
Oliver and Victor met while studying Marketing Management. They had a strong desire to start a project together but were unsure what it should be. During their study sessions, they frequently exchanged ideas and brainstormed various possibilities. One day, Victor suggested they sell ice baths.
Victor had noticed that ice baths were becoming popular in other countries, which inspired him. At the same time, he observed the growing trend of winter bathing in Denmark. Oliver was immediately on board with the idea.
"We’ve both tried winter bathing and experienced the benefits – it’s incredibly addictive," Oliver Pausgaard, Polax.
The idea for ice baths began to take shape in 2022. Oliver and Victor started exploring their options, ordering prototypes from different manufacturers. They tested the products' quality, including stitching and insulation, to ensure they met their standards. By February 2023, they began selling the product under the name "Polax."
Oliver and Victor offer ice baths as an alternative to ocean bathing. "The ice baths are for those who don’t have time to get to the sea several times a week but still want to enjoy winter bathing," Oliver Pausgaard, Polax.
Oliver also emphasizes that Polax is about more than just winter bathing. It’s about promoting a healthy lifestyle, focusing on both the body and mind.
Oliver Pausgaard concludes by emphasizing that health should be accessible to everyone.
Cold Therapy – Warm Results: The Health Benefits
Numerous studies show that cold water immersion can help reduce stress and anxiety, as well as improve blood circulation.
"You immerse your body in cold water – ideally at 15 degrees Celsius or lower, aiming for a total of 11 minutes per week spread over several days," Oliver Pausgaard, Polax. Currently, Polax offers three different ice baths: Ice Bath Original, Ice Bath Deluxe, and Ice Bath Pro.
The great thing about Polax’s ice baths is that they’re not only high-quality but also portable. "They’re easy to take to the summer house, on vacation, or to family gatherings. Each ice bath comes with a convenient carry bag, making it easy to transport," Oliver Pausgaard, Polax.
Expanding the Universe: Polax’s Future in Therapeutic Solutions
Cold water immersion is known as cold therapy, and Polax plans to expand on this by developing a full spectrum of therapeutic solutions in the future.
The plan is to develop new products, including those focused on heat therapy. The team has many more ideas in the pipeline, but for now, they’re keeping the details under wraps..
Behind Every Success: Support from a Strong Network
Oliver highlights the importance of having a solid support network when starting a business. "You need to have passion and people around you who can see the value in what you're doing," Oliver Pausgaard, Polax.
"On days when sales dip, it's crucial to stay passionate and have people in your corner who can provide the energy you need to keep pushing forward," Oliver Pausgaard, Polax.
Danish Customer Service and Seamless Integration: Why Polax Chose pensopay
“We were recommended pensopay by several other webshop owners. It’s great that pensopay has Danish customer service and is always available. Another big advantage was the integration of MobilePay through pensopay, which is essential for increasing conversion rates as a webshop. That’s why we chose pensopay,” Oliver Pausgaard, Polax.
At Polax, they are pleased with pensopay as their payment solution. They haven’t experienced any issues. "Everything works as it should," Oliver Pausgaard, Polax.
Thank you for an inspiring conversation! We wish you and Polax, all the best moving forward! We're proud to call you our partners.
Team pensopay
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