The idea for the company came from a personal need. There was no brand offering high-quality jewelry at accessible prices that matched Louise’s personal style. She also noticed many men were struggling to find suitable jewelry. There was a clear gap in the market: both men and women wanted quality jewelry made from precious metals with options for personalization.
From Business High School to IX Studios
“The idea of starting my own business always felt natural—an idea that grew while I worked as a creative buyer in one of Denmark’s major fashion groups.” Louise Mygind Andersen, IX Studios.
“Entrepreneurship has been an exciting journey with many positive moments and a few bumps along the way. There’s been a lot of unpaid work, but the joy of realizing my dream and the freedom of self-employment makes it all worthwhile.” Louise Mygind Andersen, IX Studios.
Louise Secured Investment on Løvens Hule
Løvens Hule is a Danish reality TV show on DR where entrepreneurs pitch their business ideas to potential investors, hoping to secure funding.
In February 2021, Louise appeared on the show. She impressed the investors not only with her pitch but also with a thoughtful gift: a signet ring for each investor, carefully sized based on her calculations.
The episode resulted in Louise securing an investment of 400,000 DKK for 10% of her company, gaining a valuable partner in Christian Arnstedt.
Løvens Hule Opened New Doors
“It was exciting, though definitely stepping out of my comfort zone to stand in front of five experienced businesspeople on national TV. But through preparing, presenting, and what followed, I learned so much about myself and my business. An experience I wouldn’t have missed,” Louise Mygind Andersen, IX Studios.
“Additionally, I now have a sparring partner who’s eager to help develop Frederik IX so we can craft a compelling story faster,” Louise Mygind Andersen, IX Studios.
Name Change Paves the Way for Global Growth
After Louise’s Løvens Hule appearance, questions arose about whether a company could be named after a former monarch. It turned out that was only possible with royal approval. Following a mutual agreement with the royal household, Louise changed the jewelry brand’s name to IX Studios.
The company has experienced rapid growth—over 300% in the past year—and more than doubled its number of Danish retailers. With international expansion on the horizon, choosing a more global brand name that still honors its roots made sense. Louise is actively seeking skilled new team members to help bring IX Studios to the world.
Louise on Frederik IX as Brand Inspiration
When asked about the inspiration behind the original name, Louise explained that King Frederik IX was known as an unconventional monarch and a king of the people. Which traits influenced her?
Unique Freshwater Pearls for the Sustainable Collection
Louise’s commitment to diversity and respect shines through her jewelry production. All pieces are crafted from 100% recycled precious metals, and the company’s entire infrastructure is designed to be as sustainable as possible.
IX Studios also offers a replating service and concrete guidance on extending the life of jewelry—because responsibility matters.
Inspired by sailors and the sea, the new collection Treasure Hunt offers timeless pieces. Louise describes it as:
Efficient Payment Solution Drives Better Sales
Running an online shop involves many details. When we asked Louise what she considered the most important lesson from launching a webshop, she said:
“Make sure your backend and server are solid.”
Once that’s in place, the payment system is key. Without it, you can’t get paid. There are many options, but about choosing pensopay, Louise said:
“Above all, I want to highlight the razor-sharp customer service you provide. It doesn’t matter when I have a question—I get answers within minutes,” Louise Mygind Andersen, IX Studios.
We also asked how we’ve handled her company’s growth and increasing sales. She responded:
“You’ve managed it excellently. The only issue during our growth was with receiving invoices by email, which was fixed immediately—fantastic!” Louise Mygind Andersen, IX Studios.
A huge thank you to Louise for sharing an insight into her amazing world! We’re proud to call you our partner.
Wishing you all the best in your future adventures.
Team pensopay
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