Interview: Globe Studios.
At 19 years old, Yazn Razik took his first steps as an entrepreneur to get to know the industry. Since then, the visions have grown, and Globe Studios is today a prominent name on the Danish fashion scene. We spoke with Yazn about the journey toward international ambitions – and why it is important to have a payment solution that grows with the company.
Three and a half years ago, two friends sat down with an idea. Yazn and Mia had already tried their hand at a webshop selling secondhand clothes, but they felt they wanted something more. They wanted to create their own universe. The result was Globe Studios – a brand known today for its aesthetic unisex design and an extremely loyal community.
Growing with Your Brand
When you start out at 19, your personal development often follows the company’s trajectory. That is certainly the case for Yazn and Mia.
Globe Studios has expanded its range today to include everything from jeans and accessories to its newest branch, the activewear line 195. The name refers to the 195 countries in the world and symbolizes the brand's vision: to be an inclusive, international community.
More Than Just Clothes
For Globe Studios, it is about more than just selling. It is about creating a culture. They were among the first in Denmark to truly crack the code on TikTok, and they always prioritize direct contact with their customers.
"One of the first things we did was open a pop-up store. We needed to look people in the eye." - Yazn Razik, Globe Studios.
They have maintained this approach through events in both Copenhagen and Aarhus. To them, the customer club and the community are the foundation of the entire business.
The Balance Between Creativity and Commercial Savvy
Many fashion brands fail within the first three years. According to Yazn, this is often because creative focus shadows business understanding. At Globe Studios, they have found a balance where Yazn focuses on strategy and growth while Mia drives the creative side.
A Payment Solution at Eye Level
The partnership with pensopay goes all the way back to the beginning. As a young entrepreneur, payment systems, gateways, and transaction fees can feel like a jungle, but for Yazn, it was important to feel prioritized – even when they were just a small startup webshop.
In addition to a competitive price, Yazn particularly highlights the human customer support and the manageable dashboard as essential factors in their daily operations:
"Whenever there is something support-wise, the answers are there immediately. It feels like real people who are there to help us grow." - Yazn Razik, Globe Studios.
The Future Is International
With success in Denmark and established markets in Germany, Belgium, and the Netherlands, Globe Studios is now looking toward even broader horizons. Having participated in Fashion Weeks in both Milan and Paris, the course is set.
Yazn’s Best Advice for Others Dreaming of Starting Their Own Business
"Just get started. The earlier, the better. The worst thing that can happen is that the project doesn't survive – but then you've learned from it. And remember: if it's fashion, it shouldn't be for the money in the beginning. It has to be for the passion." - Yazn Razik, Globe Studios.
At pensopay, we are proud to have been part of the journey right from the start, and we look forward to following Globe Studios as they conquer the rest of the world.
Thank you so much for the chat, Yazn. We are extremely proud to call you and Globe Studios our partner.
Best of luck with everything in the future.
Team pensopay
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