Interview: Naturengen.
Naturengen.dk is on a mission to revive Danish gardens and restore biodiversity. Behind the project is Sandra Engen, whose vision is to create a new kind of garden culture — and invite others to join her.
More than just a webshop, Naturengen.dk is a passion project with a purpose. Sandra's goal is to fill gardens with life, starting with native wildflower seeds that support local insect populations and biodiversity.
We had the pleasure of learning about Sandra’s journey, meeting her family — and their dog Ninja — and seeing how one woman’s passion is sowing the seeds for real change.
Bringing Wild Joy Back into the Garden
Naturengen.dk is all about bringing nature back into our gardens. What began with native wildflower seeds — crucial for the survival of many Danish insects — has grown into a full offering for anyone looking to create a wilder, more vibrant outdoor space.
On Instagram, Sandra shares the beauty of wild gardens and highlights the richness of local species. She also sells garden signs, nature books for kids and adults, and even educational games. Her belief? That the path to lasting change starts with children — and flows through the families who shape the gardens.
Sandra’s mission is clear: to help people recognize and protect the wildlife just outside their doorstep. "Our biodiversity is under threat. We need to act now," Sandra Engen, Naturengen.dk.
How Naturengen.dk Took Root in Sandra’s Own Backyard
Naturengen.dk started when Sandra got her own garden. After trying conventional landscaping and edible plants, she discovered her true passion — wildflowers. Through research and community connections, she learned how fragile Danish biodiversity really is.
Over time, she convinced her partner to mow less and embrace “weeds” as beneficial. Their wild garden soon became a joyful space where the kids could explore and their dog could dig freely. "It completely changed how we use our garden. Now it’s where we relax and connect as a family," Sandra Engen, Naturengen.dk.
Finding Belonging – While Standing Out
Sandra began sharing her message about wild gardens within her own network. Although she was met with skepticism and resistance, it only fueled her determination. When the Danish TV show “Giv os naturen tilbage” (“Give Us Nature Back”) aired, she knew the time had come to spread the word more widely.
Bringing Biodiversity Back to Suburban Gardens with Naturengen.dk
Before starting Naturengen.dk, Sandra worked as a freelancer in communication and graphic design. But she had always dreamed of building something physical. Although she initially doubted her expertise in biodiversity, a wild garden mentor course gave her the final push — and the confidence to go all in. Not long after, she quit her job to fully dedicate herself to Naturengen.dk.
Her main audience? First-time homeowners — people like herself, wondering: “What do I actually want my garden to be?” Her answer is clear: wild gardens benefit nature, and the planet too.
As a solo entrepreneur, Sandra handles everything — the webshop, storytelling, purchasing, graphic design, and social media. It’s a lot to juggle, and in the future, she hopes to get help with the day-to-day tasks so she can spend more time on consulting, which is where her true passion lies.
Naturengen.dk Wants to Inspire Danes to Support Nature at Home
"What matters most to me is raising awareness about our native species — and how we can support them through our gardens," Sandra Engen, Naturengen.dk. Her dream is to build a sustainable business that also allows her to maintain a healthy work-life balance.
Sandra envisions Naturengen.dk as Denmark’s leading hub for knowledge and guidance on wild gardening. Her goal is to inspire as many people as possible to rethink what they plant — and how to let nature thrive in their own backyard.
Naturengen.dk and pensopay: A Partnership Built on Simplicity and Support
Sandra chose pensopay as her payment provider after reading positive recommendations on Facebook. "I was drawn to the fast and helpful customer service. As a solo entrepreneur handling everything myself, that really mattered," she explains. "pensopay is simple, user-friendly, and I always feel welcome when I have questions," Sandra Engen, Naturengen.dk.
Thank you so much for sharing your passion and your story with us, Sandra. We’re proud to have you as a partner — and excited to follow your journey.
Team pensopay.
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