4 Years of Anyday's Buy-Now-Pay-Later Model – Is It Still Working?

Written by Nanna | May 23, 2025 10:00:00 AM

In 2021, we welcomed Anyday to pensopay as a new payment option. At the time, we were excited about the fresh BNPL concept (Buy Now, Pay Later), and the early results were promising. Now – nearly four years later – it’s time to check in.

Has Anyday lived up to expectations? How has the product evolved? And most importantly: Is it still delivering value to Danish webshops?
You can read our original post here: Say hello to Anyday.

Anyday in Numbers – 2025

Since its launch, Anyday has seen impressive growth:

200,000+ Danes have signed up for an Anyday account
3,000+ Danish webshops offer Anyday as a payment option
Average order value via Anyday: DKK 1,471 – still among the highest AOVs at pensopay

At pensopay, the average Visa/Mastercard transaction is around €81. Anyday orders come in significantly higher. With an average of DKK 1,471 per order, it’s clear that customers are willing to spend more – and that they trust the option to pay in installments.

A New Way to Pay: From Monthly Plans to Installments

One major update to the Anyday offering is how payments are communicated. Instead of monthly plans, the focus is now on clear installment options. Customers still pay in four parts, but the message is sharper and the setup more flexible.

Today, Anyday offers:

4 interest-free installments – with no fees
6, 8 or 10 installments – with a small, one-time customer-paid fee

This flexibility allows webshop owners to convert more customers – at no extra cost. It’s still completely free for merchants to get started, with fast onboarding and no long-term commitments.

Why Does It Work?

Anyday combines a seamless checkout experience with transparency and ease of use. For customers, it’s about flexibility. For webshops, it’s about higher basket sizes and improved conversion rates.

And it works. Our data shows that webshops using Anyday typically see:

Higher average order values
Improved conversion rates
More returning customers

The Future of BNPL?

The BNPL landscape has evolved rapidly, and Anyday remains one of the most visible players in Denmark. That’s not just thanks to the product itself – it’s also about excellent customer service and continuous innovation.

With over 200,000 users and more than 3,000 merchant partners, Anyday has shown that their solution isn’t just a passing trend – it’s becoming a new standard in payments.

Prepare Your Webshop for the Future of Payments

Want to give your customers more flexibility while boosting your average order value? Getting started with Anyday is easy: Setup and onboarding are 100% free, with no long-term commitments.

Anyday charges a 3.95% transaction fee and DKK 29 (ex. VAT) per payout – either weekly or monthly. While that may be higher than some other solutions, the benefits include greater customer loyalty, higher basket sizes, and interest- and fee-free financing for your shoppers.

At pensopay, we’re here to help you find the best fit for your business. Anyday integrates with all our payment solutions, and we handle the setup and ongoing support for you.

Once you’re up and running, your customers can start using Anyday right away – simple, secure, and split into manageable payments.

Reach out to us today – we’ll help you get started.

Team pensopay