Interview: Reshoppit.
With an annual consumption of over 15 kg of textiles per person, Denmark’s clothing consumption is 35% higher than the global average, according to affald.dk. With this in mind, Camilla set out in 2015 to make second-hand shopping more accessible, attractive, and luxurious—where you could also earn money from what you sell. At the time, the only options were donating used clothes to charity organizations or renting a stall at various flea markets.
At Reshoppit, you rent a stand for a set number of weeks, which you fill with the clothes you want to sell. The store’s staff takes care of everything else, including monitoring and selling the items. Customers enjoy the same service they’d expect in any other retail store, and sellers avoid the hassle of dealing with buyers themselves or spending their free time behind a booth.
With fast fashion and ever-changing trends, Reshoppit’s concept aims to extend the lifespan of various clothing brands and trends without directly competing with the fashion industry. For every item sold at Reshoppit, the environment is spared the production of one more piece of clothing.
"We live in a culture of constant consumption—always wanting the next trend, only to forget about it when the next one rolls in. At Reshoppit, people can turn that forgotten fashion into cash—and maybe spend it on something they’ll actually use,” Camilla Kongshøft, Reshoppit.
"A great example is the craze for those popular ‘Buckle Shoes.’ Everyone had to have them. And just two months later? They were on our racks,” Camilla Kongshøft, Reshoppit.
Reshoppit’s concept is booming, evident in the opening of four new stores in just one year. As Camilla perfectly puts it, "It’s pretty crazy." This expansion has made it even easier and more accessible for consumers to sell and profit from their wardrobe clear-outs, which can now be done at one of the eight Reshoppit stores located across Denmark.
Couture designer Ole Yde—known for dressing the Danish royal family, including many of Queen Mary’s elegant gowns—sometimes repurposes leftover fabric into new pieces. A few years back, he transformed one such remnant into a stunning jumpsuit, which Camilla immediately fell in love with. That very piece later sold in Reshoppit’s Vejle store—for just 350 DKK.
"From everyday basics and designer labels to high-end fashion royalty—it’s all here. And that’s exactly the kind of experience I envisioned for Reshoppit,” Camilla Kongshøft, Reshoppit.
Reshoppit strives to become Denmark’s leading platform for buying and selling second-hand clothes, accessories, and home decor. In addition, they aim to provide the best possible service to their customers, ensuring they receive the proper guidance on pricing their items. At the same time, Reshoppit advocates for reducing consumption culture and acts as a protector of the environment. Their vision is to inspire more people to consider buying some of their clothing second-hand.
It appears they are well on their way, as in early June, they won the ‘Best of Odense’ award in the ‘Shopping and Fashion’ category. This is a significant milestone for Reshoppit and a big step toward becoming Denmark’s leading platform for buying and selling second-hand clothes and accessories.
Camilla shares her top three pieces of advice for anyone dreaming of starting their own business:
The most important thing is to believe there are 'no limits' to your ideas. Dream big, think creatively, and allow yourself to go beyond the obvious. Of course, you have to be realistic and manage the practical side of things—but great ideas rarely grow from playing it safe.
Find good and reliable sparring partners who you can reflect with and seek advice from. This can help you improve yourself and also contribute to your collaboration, ultimately leading to recommendations for your business within their network.
Starting your own business is hard work. That's why it's crucial not to lose courage when you face challenges. Trust me—you will face many big challenges along the way, but these should be seen as learning and development opportunities, not setbacks.
Camilla was specifically recommended pensopay through her network. She is particularly happy with pensopay and shares: “The reason we are very satisfied customers with you is that you respond quickly when help or guidance is needed. Additionally, you pulled out all the stops to get one of our stores up and running on a Friday afternoon—that kind of service is rare to find.” Camilla Kongshøft, Reshoppit.
“Moreover, your activity and presence on social media, as well as these blog posts, have also played a significant role. You can hear about other entrepreneurs and their stories, allowing you to reflect and identify with some of them.” Camilla Kongshøft, Reshoppit.
Thank you for an exciting and inspiring conversation, Camilla. We are proud to call you and Reshoppit our partner.
Good luck with everything moving forward, we look forward to following your journey.
Team pensopay
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