Interview: Astrid Frank.
Astrid Frank is more than just another fashion brand on the market. It’s the result of a dream that has been years in the making—a dream to create a platform where fashion is presented in an inspiring and visually appealing way. This passion for fashion and aesthetics shines through in everything they do. For Astrid Frank, the images and videos showcasing their clothes must be always of the highest quality, capturing the unique style of each item.
This is reflected on both their website and Instagram, where the colour palettes follow current trends, and the modern cuts are highlighted through sleek photography. Astrid Frank also stands out by offering products from lesser-known brands, giving customers the chance to discover something new and unique. Quality and customer service are at the core, with the company putting in great effort to ensure every shopping experience is outstanding.
Black Friday: Excitement Builds – Are You Ready?
While Black Week is already in full swing, the anticipation for Black Friday itself is high. It’s clear that both the team at Astrid Frank and their customers look forward to this busy shopping day, which has become a yearly tradition.
“When we talk to both customers and each other, there’s no doubt that many look forward to this time of year. I even buy my own Christmas gifts this week because there are so many great deals to grab. It’s hard to opt out of the sales frenzy, and last year we saw great success—especially during the first few days of the week,” Moses Lametsch, Astrid Frank.
Black Friday has become a key event for the fashion industry, and at Astrid Frank, they are prepared to seize the opportunities the day brings. Whether customers are looking for gifts for loved ones or want to upgrade their wardrobe, there are plenty of great deals to be found.
Although Astrid Frank doesn't run specific campaigns leading up to Black Friday, there is no shortage of attractive offers. The company follows a philosophy of consistently offering great prices, which often means their items sell out quickly.
This strategy allows Astrid Frank to maintain their quality while ensuring customers receive great value for their money. It’s part of their commitment to delivering an outstanding customer experience.
A new and exciting initiative this year is Astrid Frank’s collaboration with Ønskeskyen, a popular wish list platform. Especially in the final quarter of the year, Ønskeskyen sees a huge increase in traffic.
“The wish list feature on Ønskeskyen is so widespread that it’s a must-have for us in Q4. It gives us a unique opportunity to be present on customers' wish lists well before Christmas, and we’re really excited to see how it unfolds,” Moses Lametsch, Astrid Frank.
This partnership is a smart move, helping Astrid Frank reach even more customers and build awareness around their products in the busy holiday season.
Although Astrid Frank isn’t launching specific products for Black Friday, their webshop is prepared for the surge of visitors expected during Black Week.
“The entire visual identity will naturally shift to the classic black and yellow Black Friday colors. Offers will be marked, the homepage will feature fresh content, and we’ll keep customers informed about delivery options over the weekend,” Moses Lametsch, Astrid Frank.
This visual refresh creates a dynamic and engaging experience for customers, ensuring they can easily find the deals they’re after.
At Astrid Frank, the team is fully prepared for the busy period, having taken the necessary steps to ensure everything runs smoothly. Additional staff have been hired, and employees from non-essential functions are ready to jump in and help out in the warehouse if needed
Astrid Frank is well-prepared to handle the increased pressure that traditionally comes with Black Friday. With a well-prepared team and attractive offers, they are looking forward to making this Black Friday a success.
Thank you so much, Moses, for giving us a glimpse into your exciting daily life! We are incredibly proud to call you and Astrid Frank our partners.
We wish you a successful Black Friday and the best of luck on your journey.
Team pensopay
Curious about what others are doing for Black Friday? Read more from our other customers: Blossom Copenhagen, Lakor and Munk Store.